Freedom to be yourself and discover the undiscovered. Feeld, formally known as 3nder, is a social matching app for open-minded couples and singles.

Approached to rebrand, rename and reposition the current app, the app is most famous for its ability to bring three people together. The rename is a response based on the basic structural elements of a community – in the way that in its most simplistic incarnation, a community connects, builds, joins and links.

The brief also involved conceptualising and art directing a series of campaign images that evoke a sense of sensuality and initimacy which were then used on billboards across London. Photography by Paul Jung.